This constitutes the Privacy Policy of www.bloodredshoes.co.uk (the “Website”) which is operated by Blood Red Shoes (“our”, “us” and “we”) which is a company registered in England and Wales

We are subject to all applicable laws and regulations relating to the protection of personal data and privacy in the United Kingdom including (without limitation) the EU Data Protection Directive 95/46/EC, the EU Directive on privacy and Electronic Communications 2002/58/EC, the Data Protection Act 1998, the Privacy and Electronic Communications (EC Directive) Regulations 2003, the Regulation of Investigatory Powers Act 2000, the Data Protection (Processing of Sensitive personal data) Order 2000 and all other industry guidelines (whether statutory or non-statutory) or Codes of Practice issued by the Information Commissioner relating to the processing of personal data or privacy or any amendments and re-enactments thereof.

Notice of Collection of Data

By using the Website you agree to the terms of this Privacy Policy and consent to the collection and use of your personal data by us for the purposes outlined in this Privacy Policy. As a general rule, no personal information (i.e. name, address, telephone number, e-mail address) is automatically collected from users of this website. However, there may be circumstances in which users voluntarily supply such information and in this event, any such information will be kept secure and confidential and will be used only for those purposes made known to users at the time the information is collected, or for the purposes specified in this Privacy Policy. We will also add your registered email address and personal details to our database if you register for updates from us via Facebook Connect. We follow strict security procedures for the storage and disclosure of information you have given us in order to prevent unauthorised access.

If you do not accept the practices set out in this Privacy Policy you should not use the Website.

We will consider our Privacy Policy from time to time which may develop and evolve over time, and this policy may change to reflect that. We will use personal data in accordance with the Privacy Statement under which that personal data was collected. You should periodically revisit this Privacy Policy to be sure you are familiar with the current policy. Use of the Website following any modifications to the Privacy Policy will be conclusively deemed as acceptance of the terms of this Privacy Policy and any changes to the policy both in connection with personal data previously collected and that collected following any changes to this Privacy Policy. Nothing in this Privacy Policy is meant to impede our right or ability to transfer, sell or otherwise dispose of any of our assets.

Please note that the Website may contain links to other websites which are outside our control and are not covered by this Privacy Policy. If you access other sites using the links provided, the operators of those sites may collect information from you which will be used by them in accordance with their privacy policy, which may differ from ours. You should look for the specific privacy statement on any such page. We cannot be held responsible for the privacy policies of other companies. We recommend that you review the privacy policy of any site visited on the Internet.

Please also note that where we make available chat rooms, forums, message boards, and news groups that personal data that you disclose in these areas becomes public information and you should exercise caution when deciding to disclose any information on them.

What data is being collected?

If you are merely visiting the public areas of the Website, we do not collect any personal data about you, however, we may automatically collect information about your visits, such as browsing patterns. Information collected in this way does not reveal your contact details or any type of personal data. This information is only used in aggregate form to analyse, manage and develop the Website and is not linked to any individual.

How we collect data

We collect data from information supplied by you. When you give us your email address in response to marketing emails, you are asked to let us know how it can be used. You may ‘opt in’ to receive regular email newsletters that contain information we believe to be of value to you, specifically events and offers selected by us.

All marketing emails will contain a link to opt out of further communications from us.

The Website may also use cookie and tracking technology depending on the features offered. Cookie and tracking technology are useful for gathering information such as browser type and operating system, tracking the number of visitors to the Website, and understanding how visitors use the Website. Cookies can also help customize the Website for visitors. We use cookies to track user usage on the Website.

Personal information cannot be collected via cookies and other tracking technology; however, if you previously provided personally identifiable information, cookies may be tied to such information. “Cookies” are small pieces of information sent by a web server to a web browser, which enables the server to collect information from the browser. You can find out more about the way cookies work on http://www.cookiecentral.com.

Why data is being collected?

We collect data for a number of reasons. It enables us to send you relevant information about offers, products or events that may be of interest to you about us or those of other carefully selected parties which we think may be of interest to you. Your information may be passed to and used by all [COMPANY] licensees and affiliates.

What we do with the information collected

The information you provide is used to fulfil your specific request unless you give us permission to use it in another manner, for example to add you to one of our mailing lists. We will use your contact details to communicate with you.

We may enter into a commercial arrangement with a third party to provide additional features. Any personal data that you provide when signing up on a co-branded page may be shared with our third party partner.

We may also use and disclose information in aggregate (so that no individual customers are identified) for marketing and strategic development purposes and aggregate cookie and tracking information may be shared with third parties.

In some circumstances outside service providers may be based in countries outside the European Economic Area whose laws provide for a different standard of protection for your personal data than that provided under UK Law.

Save as explained above and subject to the provisions below we will not pass on your individual user details to third parties without asking for explicit permission.

We shall cooperate with all law-enforcement enquiries and reserve the right to disclose personally identifying or aggregate information to detect and prevent fraud and in connection with a subpoena or other court-sanctioned demand for such information.

We may share information with governmental agencies or other companies assisting us in fraud prevention or investigation. We may do so when: (1) permitted or required by law; or, (2) trying to protect against or prevent actual or potential fraud or unauthorized transactions; or, (3) investigating fraud which has already taken place. The information is not provided to these companies for marketing purposes.

How do we keep data secure?

Only authorised employees, agents and contractors (who have agreed to keep information secure and confidential) have access to this information. All newsletters from this site allow you to opt out of further mailings.

We use appropriate physical, electronic and managerial security measures to try to prevent that personal data from being accessed by unauthorised persons and to ensure that you may input personal data safely. This means that sometimes we may ask for proof of identity before we disclose personal data to you.

Only aggregate statistics about the number of users and their traffic patterns will be given to advertisers.

Individual user details will not be passed on without prior consent. If we ever request that you volunteer additional information, such as financial data or age (in an online survey, for example) your response will always be voluntary and this data will only be used as an aggregate of data in conjunction with users of the Website as a whole.

Despite these efforts, we cannot guarantee that a hacker will not obtain access to communications between users and the Website.